I’m reading Seth Godin’s book This Is Marketing, still half way through but I already got new understanding.

Why we compete with the others? We compete because we all are the same. Also there’s no such thing as competition. As creator, producer, entrepreneur other people that doing the same thing like us often we call them as competitors, but no, that’s just from our point of view. From users or customers point of view we all just simply an alternative options for them to choose.

Now we know that we just an alternative options for customers, then which one is your customers, how can you know that they are your customers?

I will give you more information or new understanding later once I finished the book.