Creating an Intuitive, Vibrant Identity for TypeTalk
Creating an Intuitive, Vibrant Identity for TypeTalk TypeTalk, a tool using psychology for conversations, needed a brand that was smart, friendly, and fun, not scary. The strategy was rooted in "Brain + Pixel" to represent inner wiring and digital clarity. I defined a visual language using bold text and a simple color system (Navy for trust, neon yellow for energy, aqua for clarity). TypeTalk now has an identity that is as easy to use as the tool itself. The resulting system works everywhere and invites people in, proving that powerful communication tools don't have to be boring.
