Hakita Brand Identity

Hakita makes legal documents simple, safe, and human. Not bad for an industry that usually speaks Martian.

They needed a logo that millennials could actually trust—not some stuffy, corporate graveyard. It had to be clean, simple, and carry the weight of loyalty, safety, and protection without looking like it was designed in 1996.

My move?

• Use the “H” loud and proud. When you're a new brand, recognition beats abstraction every time. First impressions matter, and you want yours to stick like superglue.

• Keep it to one color. Minimal, bold, and easy to flex across all their corporate needs without losing punch.

The result: a logo that feels reliable without feeling ancient. Straight to the point, just like Hakita itself.a