K-Pop Sticker Design Project
The challenge was to connect with the massive global audience driven by K-Pop and K-Drama, creating a tool that let them express their love of the culture and its slang directly in chat. My strategic solution was to capture the excitement and emotion of K-culture through a set of simple, adorable stickers that use Korean language slang and expressions (like Daebak or Saranghae). This went beyond just drawing cute faces; it was about designing an emotional language that users could immediately relate to and adopt. The project successfully created a fun, accessible way for users to participate in the cultural trend, proving that strategic design can translate complex fandom and language into simple, highly engaging digital assets.
