This visual identity project for Riverbend Roaster, an independent, craft-focused coffee company, establishes a brand that feels authentic and enduring, drawing inspiration from heritage athletic insignia and industrial signage. I designed a versatile system featuring a robust primary wordmark, a detailed emblem/crest designed to feel like an official seal, and a flexible toolkit of secondary badges and icons. This structured approach, combined with a muted, industrial color palette, allows for clear product differentiation across packaging (The Anchor Line, The Industrial Series) while reinforcing the brand’s core values of quality, craftsmanship, and local heritage.