Yayasan Teknologi Untuk Indonesia (Technology Foundation for Indonesia) or YTUI is a non-profit organization in Bandung, Indonesia. They need a brand identity that looks casual, young, and business-oriented.

Because they’re working in the technology industry so I need to find a symbol that can represent technology, they also want to incorporate the letters of Y T U I into the logo. So my approach is to use a butterfly as a symbol because a butterfly is known as evolution to become better and technology always evolves and becomes better than it was. I am also able to incorporate the letters YTUI using negative space from the logo.

I use bright colors because their target audience is youth who loves technology.

If you are interested for me to create a brand identity for your company, you can ask me for a free quote via email to rudypagnel@gmail.com.