YTUI Brand Identity

YTUI (Yayasan Teknologi Untuk Indonesia) needed a logo that felt like a handshake: formal, mature, and serious about business. No fluff, no trendy gimmicks.

My approach?

• Butterfly for evolution. Because tech without change is just a museum piece.

• Flower for Bandung. A subtle nod to their hometown, the Flower City, without screaming it.

• Negative space magic. Letters Y, T, U, I hidden inside the logo — a quiet flex for those who know how to look.

Result? A mark that’s rooted in identity, built for evolution, and clean enough to stand tall in boardrooms and beyond.